What is Naāndi?

Naāndi is an urban farming community driven passionately by the ethos of “agro culture & sustainable organic farming”. Naāndi, Sanskrit for ‘the start’ is our first step towards change, a small attempt to connect to the lost thread of value systems and technologies native to our land, harmonizing it to the today’s necessities. In the evolution of our culture disconnect to our roots and indigenous knowledge systems inevitably happened as most of us moved away from our native occupation of farming. This drifting away happened over 3-4 generations now. In this cultural shift Naāndi is the first step towards a new paradigm of living, a lifestyle of sustainable collective farming for urban dwellers. It offers the very best of both worlds – “an urban lifestyle along with finer nuances of rural life”. It not only brings together the best of rural and urban lifestyles but also offers a rare platform to indulge in living.

We at Naāndi believe that emancipation lies in reversing this cycle of ‘taking’ to ‘giving back’ to create a balance. ‘Naāndi’ is a beginning to achieve this balance.

The Naāndi paradigm of building communities is also sustainable as it moves from a consumer mindset to a producer’s with the following objectives at its helm-

  • To design and create a producer culture community that is based on self reliant closed loop systems to meet its requirements.
  • To design a community that is net-zero in terms of its energy usage.
  • To achieve sustainability in all the three realms of running a community 1. People, 2. Profits and 3. Planet. Triple bottom line sustainability.

Along with the vision of creating sustainable infrastructure our project aims at becoming a community that strives to help build social harmony. When two different sections of societies work together with a collective goal it exposes each other to the other’s knowledge systems, cultures and lifestyles. We believe that this would break the social barrier between the two which eventually will help in taking away the dichotomy of divide between the different sections of the society.

Over a period of time Naāndi - “India’s first collective farming community”, aims at creating a ripple of change in the surrounding communities inspiring, advocating and bolstering ‘change’ to help in the conservation and enhancement of ecology of the neighboring areas.

To whom is Naāndi for?

Naāndi is for those who are looking for an alternative to urban lifestyle. A lifestyle that respects nature and its resources, a lifestyle that is self-sustaining and healthy. Naāndi is an alternative to urban dwellers who are used to all the urban comforts and conveniences yet have a keen interest in sustainable farming and healthy lifestyles. Naāndians breaks away from regular paradigms of living which is dependent on the grid for supplies; they belong to a producer paradigm. They belong to a society of people who are looking to add value in all the realms of life like social, personal, family, health and passion.

Why collective farming?

Collective farming is a farmer’s community that shares farming related infrastructure while enjoying the fruits of collective living. Farming is a laborious job, which includes a number of small tasks that need to be done right for results. As it is, farming is an unforeseen process where there are varied number of unanticipated issues of pests, irregular plant growth and supply of nutrition which only becomes adverse with conventional supply of power, water and labor each of which have their own set of uncertainties and irregularities. A sustainable collective farming community would be designed to effectively counter all these conditions with a benefit of a healthy choice of living.

Naāndi Collective Farming Individual Farming
  • Common farm infrastructure is shared by its residents
  •  Grid-free power sourcing
  •  Pooling of knowledge systems
  •  Regular hassle free up-keep and maintenance
  •  Sharing of profits and loss
  •  Water security is ensured as water harvesting and conservation works effectively for large areas.
  •  Expert care for the farm, energy, water and every aspect of the farm and living
  •  Active community that is run by professionals with process driven approach.
  •  Reliable work force in the farm due to the   structured incentivized employment with a proper growth ladder.
  • High investment cost on farm infrastructure
  •  Unreliable grid power in the semi-urban areas
  •  High maintenance and upkeep costs
  •  High costs to employ experts and having no knowledge systems in the diverse farm fields.
  •  High chances of getting rundown if in-active for a small period of time.
  • Maintenance of urban lifestyle in rural setting does not satisfy all the age groupsof a family
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